BzzAgent

Traditionally word of mouth marketing is an outlet that is hard to measure. Businesses don’t always know who’s doing the talking or how much these people talk. A revolutionary new platform known as BzzAgent is harnessing this phenomenon and helping us find out more about how a buzz evolves.

The company runs on the basic concept of “Bzz Agents.” These are real people who volunteer. Each agent is profiled and put into various target audiences. Therefore, when a company wants a product to reach a certain type of person BzzAgent can fit them up with many potential quality matches. There is no pay because this would be likely to create bias. What agents do get is the first look at new products, services, books, and just about anything else. Then they start spreading the word to everyone around them. The average WOM conversation about a brand lasts roughly 10 minutes. Therefore, the company is looking for outgoing, personable individuals who are enthusiastic about the overall Bzz concept. The agents also report back to home base about what they thought. BzzAgent can then give the scoop back to the product’s company.

I just signed up to be an agent and haven’t heard anything back. My hopes are high though. It would definitely be a quality way to immerse myself in WOM beyond this blog. I’m already spreading word about BzzAgent itself to many people. With that said I think I would be a good candidate.