I recently listened to a podcast by Albert Maruggi, The man is very educated in the subject of marketing and his podcast has gained a lot of recognition. He said he’s been in the business about 25 years and this podcast is celebrating its 4th year anniversary. The site has gained a lot of recognition including acknowledgements as one of the best business podcasts by Small Business Trends Radio.
To celebrate their success, and this particular honor by Small Business Trends Radio, Maruggi went on to summarize the top ten things he believes are important for a small business. The information he provided was basic to a point, but very credible considering his background. He also mentioned a lot about the benefits of podcasts and blogging to businesses. I agree with just about everything he said about these subjects. Podcasts provide an audio appeal. They also help give a company support and relevance as people search for supporting information. Using podcasts along with blogging can provide regularity to an audience. It presents constantly updated information that the consumer can rely on.
The only glitch I see in the path of podcasting and blogging is that there are many smaller, uneducated companies that have yet to make the transition into the online age. It is clear to me, as one who grew up during the rise of online activity, that the podcast, Marketing Edge, is really a cutting edge group. Few businesses have a strong online standing, let alone a four year old, award worthy podcast. Therefore, the information Maruggi is delivering is definitely valuable, interesting, and a great change of pace from traditional methods, but it still is not reaching as many corporate ears as it potentially could.
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