1-18-08, Cheese, Clover, Cloverfield, Slusho. These movie titles return a mish mash of mystery relating to the new J.J. Abrams film. A traditional preview makes you want to see the full-length movie. This one was no different, but it gave you no clues as to what it really was. There was no defining dialogue. No clear plot. Then most intriguing of all, no title. The only hint given is a release date. All people could do at this point was talk.
The movie does have a semi-traditional trailer. You can watch it at my buddy Casey’s blog located here. There are also alleged clues throughout the internet that are slowly coming up. One person with a constant insight to clues is Dennis. His blog is the most up to date with the latest hints and insights. He really knows his stuff and can help satisfy 1-18-08 cravings.
One of these clues I found most intriguing was the characters profiles on myspace. These accounts give some possible insight to the movie, but nothing ground moving. They are just people that are seen in the preview and then found on myspace. However, I found this one for Jamie most interesting because she says she is a graduate from Ithaca College, which is where I go. She even graduated out of the same school, Park, as an OCLD major. A lot of the hints relate to Jamie and her boyfriend Teddy. I was trying to keep my excitement low, and keep in mind that this profile is most likely a setup by movie marketers. However, I investigated further by searching her on facebook and I found a pretty promising look alike that I added as a friend. And so my addiction to solving the 1-18-08 mystery begins…
I think 1-18-08 is a brilliant marketing tactic. Word-Of- Mouth at its finest. Everything is a mystery. That is everything but the fact that it looks cool and when you can go actually see it. Not to mention that the first preview came out almost six months before anyone can have any resolution. That’s six months of word spreading, and unresolved mystery festering. That is definitely one way to draw a crowd to opening night.
http://cloverfieldclues.blogspot.com/
http://www.imdb.com/title/tt1060277/
http://www.1-18-08.com/
Saturday, September 22, 2007
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1 comment:
2 good posts - thanks - and be sure to post a follow up if the person accepts your friend request - and if they do, ask if you can talk to them about how the movie is being marketed - that would be some "new" content on the web - very sweet!
10 points
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