With the invention of recorded television, commercials began to go down the drain. Nobody wants to watch them. They would rather start a program 15 minutes late, just to ensure they could go from start to finish at their own pace. To avoid this little issue many advertisers have turned to a new method. They reach the viewers where they least expect it… when they aren’t watching television. Instead the ads are posted on the internet at popular sites like youtube. Then the audience actually ends up seeking out these commercials that they have tried to hard to avoid.
My example for this WOM method comes from a Toyota Tacoma commercial shown below. The commercial aired during a football game so there were lots of live watchers. Then they put the ad on youtube. Sure enough, the people who saw the ad had spread the word. In 48 hours the ad had over 1 million hits and numerous postings on other sites and blogs.
There is hope for television advertising after all. The key is just don’t show them on television.
http://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=1003655244
http://www.youtube.com/watch?v=pDRaIx3jj6Q
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3 comments:
5 points for this week and 10 for last
good point about tv on the internet - - have ou seen firebrand - the're in beta right now - they pull together lots of ads, classic and new
http://beta.firebrand.com
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